3 Points to Compare Shopify Plus vs Magento Enterprise
There are lots of questions about Shopify Plus vs Magento Enterprise and which one is the best platform for ecommerce businesses! Here are 3 points that will help you compare these two platforms!
1. Marketing Friendliness
If we compare these two ecommerce solutions, we will notice that Shopify Plus is definitely the most user-friendly platform. It provides access to important functions straight from the dashboard to market your products where you can make any modifications and changes super easy. It also has the ability to implement the pixels to trail social networks, analytics, Google Adwords campaign management, and etc. Magento Enterprise has a more complicated backend and it has not any of these functionalities we just mentioned by default. A developer can produce all of these functions, however, you have to hire a developer to make your website secure. Magento 2 is an upgraded version and it offers online marketers the advantage of fast page load periods and a nice backend which improved the user experience. The new version also allows online marketers to use affiliate advertising extensions which drives more traffic to your site and increase sales. Even though these are serious improvements in Magento, Shopify is the simplest, most reliable, and accessible if you are serious about marketing.
2. SEO Optimization
You should choose an ecommerce solution that supports SEO optimization. If the platform doesn’t allow you to manage over the SEO elements for your ecommerce store, it might make Search Engine Optimization a challenging procedure for you. Both Shopify Plus and Magento Enterprise allow you to use unique page titles, links, meta descriptions, URLs, image alt tags, help you to personalize the text to what your visitors and potential customers are looking for, and etc. This will help you to maximize online search engine rankings. The one extra advantage of Shopify Plus is if you are moving platforms, you have the ability to use the Traffic Control App which can reroute traffic you have without risking your SEO ranking. This is great for your company.
Magento Enterprise is a self-hosted ecommerce solution which suggests you have the obligation to make sure that the information on your server is protected. This requires extra time and money to be invested. Shopify Plus can help you to start quicker and provides a safer environment when compared to Magento. With Shopify, you can rest assured knowing that the personal information of your customers is safe and protected.
Both platforms offer great advantages for ecommerce business owners, so it boils down to what is the best for your enterprise. Shopify Plus might be a better choice if you are caring about your marketing and you want to run an online store without being a web developer or a programmer. In fact with Shopify Plus, your site will be hosted and protected in full compliance with Level 1 PCI DSS. If you want to see what does it include, go to Shopify.com/plus/compare/magento